Bagel fashion is taking over the world

And for those wanting to walk the walk, there’s a bagel-themed trainer. Nike’s Montreal Bagel Dunk, a sesame-coloured pair of trainers decorated with images of tiny sesame seeds pays homage to Canada’s second biggest city via a collab with Fairmont bagel.

Fairmount Bagel is one of the two iconic bagel stores founded by Jewish immigrants in the 1950’s. The other — St Viateur hit the headlines around the world earlier this month with its bagel ‘wholes’ — the no-hole bagels to allow maximum schmear. (Take a bow, cream cheese marketing execs at Philadelphia.)

Like the Beigel Bake range — which was all about London —the Nike/Fairmount Bagel collab aims to highlight something that would best represent Montreal. And, like London, it seems one of the city’s cultural icons is our favourite bready roll, brought to both countries by Jewish immigrants from Eastern Europe.

It’s one of a line of limited designer versions of Nike’s Dunk trainer range. They’ve already released sneakers inspired by many of the biggest cities in the world, but this is a first for Montreal and I could not be more proud that they took inspiration from Jewish bread.

Tasty designer box by Montreal artist Chien Champion[Missing Credit]

The fancy sports shoe is constructed from two-tone beige leather with white sesame seeds printed on panels, eyestays, heels and collar flaps plus a royal blue Swoosh. There are even wood printed insoles to represent the wood burning oven that’s an all-important part of the baking process for the chewy, honey-boiled bagels.

Much as I love a Montreal bagel — at around £180 a pair I’ll be sticking with the edible variety.