Demonstrating that nothing is sacrosanct — not even our favourite bread — cream cheese giants Philadelphia have been messing with the basic shape of bagels.
In a marketing campaign, which they claimed was in response to customer feedback, Philadelphia persuaded Montreal bagel bakery St-Viateur to bake its speciality bagels without the essential holes, making them bagel ‘wholes’.
The bakery, founded by Polish Holocaust survivor, Myer Lewkowicz in 1957 is one of Montreal’s longest running bagel shops, and sits on the edge of the city’s Jewish quarter.