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Food

The hot new loaf courtesy of Bubbe

Why a traditional Yiddish dessert is taking the baking world by storm

May 4, 2016 09:52
In NY, Green's babka sells like hot cakes

By

Felicity Spector,

Felicity Spector

4 min read

A cake which has a rich history and a vibrant future. Babka is taking over the baking world, one glorious slice at a time.

In the spotless kitchen behind the Breads Bakery cafe in New York's Union Square, two chefs are spreading out a large sheet of croissant dough, before covering it in a thick layer of Nutella and dark chocolate chips. Within seconds, it's rolled into a tight spiral, cut deftly in half, and twisted together to form the distinctive babka loaves. "The key to the babka's success", says the bakery's Israeli co-owner Gadi Peleg, "is that combination of flavours, which remind people of their childhood. It's that combination which has really put us on the map."

The babka has a long and rich history in Jewish tradition, although its origins are a matter of dispute: according to Gil Marks' Encyclopedia of Jewish Food, it was first made in Poland and Ukraine, possibly from leftover challah dough spread with spices and dried fruit and nuts. The dough, of course, would have been made with oil rather than butter, to make sure it was parev. Adding chocolate was probably an Italian twist - although the chocolate swirled babka became truly popular in American Jewish bakeries in the 1950s. More than half a century later, it's taken on a life of its own - from the old traditional bakeries to the more modern interpretations.

Green's Bakery, in the heart of the most Hassidic area of Brooklyn's Williamsburg, has been baking babkas for decades, long before the current social media fuelled hype. It began life in a basement below the family's restaurant - cinnamon and chocolate swirled loaves made to the same recipe the original Mrs Green made back in pre war Hungary. Everything here is kosher -- in the kitchen space behind the warehouse piled with boxes ready for shipping, a young man is checking every egg yolk - and the ovens are working double time. Thanks to the babka's renaissance, they're now baking up to four thousand loaves a day for their own label as well as some of the country's leading specialist food stores.