If you find entertaining for more than four stressful, imagine the pressure of cooking for four million. Deb Perelman does just that every month.
New Yorker Perelman's blog, Smitten Kitchen, in which she describes her culinary life, started out as a way of sharing recipes. "I had always been a collector of recipes - the web's full of them. I wanted to find the very best versions, or at least recipes that work, and I love that on the web you can make something and share it the next day," she says.
Perelman started blogging five years ago, as a hobby, while working as a reporter for an IT magazine. Her first blog described all aspects of her life including her foodie experiments but, over time, her passion for food won out, resulting in Smitten Kitchen.
By 2008, income from the blog allowed her to give up full-time work and turn freelance. Smitten Kitchen's audience has grown a hundred-fold since the early days. She says the growth was organic. "I like to believe there's a democracy to the web and that if it's good, people will find it. I just cooked what I wanted and made myself available to answer questions." Recipes like oat and maple syrup scones, blood orange olive oil cake and baked potato soup must be popular to entice four million unique visits each month.