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Opinion

Israel’s PR problem is much bigger than biased BBC coverage

The wider mindset which dubs Israel a rogue state is a problem which editorial changes can’t fix

March 24, 2025 15:25
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Anti Israel protestors are just part of the country's PR problem (Getty)
3 min read

Last week the president of the Board of Deputies met the BBC’s director general. The timing could hardly have been more exquisite. On the very day of the meeting, the BBC apologised for a “serious mistake” that “clearly falls well below our standards” after the Israeli Embassy released a text message from a producer asking the embassy to provide an anti-Netanyahu speaker for the BBC’s Newshour programme: “We want someone who is going to be critical of Netanyahu and the ground offense [sic] (concern about remaining hostages, stretching the IDF capacity, destruction of Gaza or any other reason) . Do you think you could help with this?”

The BBC was quite wrong to have apologised in this way. Or rather – let me rephrase this – the BBC was quite wrong to have stated in its apology that the behaviour of the producer fell below its standards. It didn’t. It precisely met its standards – which is why the president of the Board, Phil Rosenberg, was meeting the BBC’s DG, Tim Davie. It wasn’t for a general chinwag. It was because, as Mr Rosenberg put it after the meeting, “the British Jewish community has long been sounding the alarm regarding BBC misreporting on the Israeli-Palestinian conflict; not just for years, but for decades.”

This is, of course, exactly the sort of thing the Board should be doing. And Mr Rosenberg was entirely right to say that the BBC should “grip the issue with a seriousness and urgency we have not yet seen” and to make a series of specific demands, such as a “thematic review into the Corporation’s reporting on Israel-Gaza since October 7 2023”, introducing a “one-strike” policy for BBC staff found to have “egregiously breached its rules of impartiality and or antisemitism”, stopping its editorial practice of translating the Arabic word Yahud, meaning Jew, as “Israeli” when used by Palestinians, all measures which the BBC should indeed implement immediately. So I mean no criticism of Mr Rosenberg when I say that the meeting was a waste of time and completely misses the real point - for two interconnected reasons.

Most obviously, it would need far more than a series of new processes and editorial checks to change the culture that is the real cause of the BBC’s bias against Israel – and, given some of its reporting, of Jews. The problem is the mindset of those involved.

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