Several days later, he spent three hours as a guest on “Infowars,” the streaming show hosted by conspiracy theorist Alex Jones, in which West proclaimed multiple times that he loved Adolf Hitler.
Speaking on the Norwegian podcast In Good Company, Gulden said of West: “I think Kanye West is one of the most creative people in the world both in music and what I call street culture.
“He’s extremely creative and has together with Adidas created a Yeezy line that was very successful.
“And then he made some statements which weren't that good and that caused Adidas to break the contract and withdraw the product.
“Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person – it just came across that way.”
Gulden added: “That meant we lost that business. One of the most successful collabs in history – very sad.
"But again, when you work with third parties, that could happen. It’s part of the game.
That can happen with an athlete, it can happen with an entertainer. It’s part of the business.”
