Nathan for You, the American mockumentary series in which struggling business owners are convinced to employ comically outlandish marketing strategies, is to return for a fourth series.
Fans of the off-beat show from Jewish Canadian comedian Nathan Fielder have been made to wait two years for a new series.
Nathan for You has spawned a number of ideas which have caught the public’s imagination, including the Starbucks parody store Dumb Starbucks, which almost landed Fielder in legal hot water.
Fielder exploited “parody law”, which allows a company’s copyrighted image to be used if it is done for the purpose of poking fun at it, in order to use the coffee chain’s popularity to attract customers to a rival coffee shop.