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IzBiz: cutting the sugar from your morning orange juice

A fortnightly round-up of the latest from Israel's booming business sector

August 29, 2019 14:39
Game of Thrones star Jerome Flynn is on board
2 min read
 
Compiled by
Jeremy Seeff
Partner

Cutting the sugar from your morning juice

Ashdod-based foodtech startup Better Juice, which has been working to reduce all types of sugars in fruit juices, has struck up a new collaboration with Brazil’s Citrosuco, one of the largest orange juice producers in the world.

Together, the companies will open a pilot plant to reduce the sugar content of orange juice.

Citrosuco is providing some of the funding, along with technical and operational expertise.

Better Juice says the sugar reduction technology it developed naturally transforms all types of fruit sugars into prebiotic and other non-digestible fibers and sugars — while still retaining the full flavour of the beverage.