Israel’s ‘falafel king’ donates 25,000 meals to IDF in Gaza

“When a solider gets a portion, he immediately has the feeling that someone is behind him and cares for him,” he said.

After the war broke out in October, Biton went into overdrive, even shutting his business for a week to cater exclusively to soldiers free of charge.

In the months since, he has filled tens of thousands of orders for soldiers across the country, about 80% of which he packages with the help of staff to be delivered to military bases, with army trucks coming for the pickups.

“It is after all because of our soldiers that we can sit here and eat and have coffee,” he said, relaxing outside his shop on a mild winter afternoon with customers bustling in and out of his spanking clean, highly-rated eatery. He added he is open to partnering with any organization or individual looking to sponsor falafels for soldiers.

Nearly half of all Israelis have volunteered in various aspects of life since the war began, breaking all records, according to surveys. Some motorists have recently taken to driving reservists they did not know before to their bases, ensuring that they get extra hours at home.

Biton, who has become something of a national celebrity with two television appearances after having already invested 250,000 shekels (around £55,000) in his donations, said he is just doing an ordinary thing.

“By being united and by offering selfless love we will win,” he said.