For today’s #CharityTuesday, Norwood has been granted the ultimate seal of royal approval, being invited to take over the Royal Family's social media.
The honour reflects a long link, the Queen having been a patron of Norwood, the UK's oldest Jewish charity, since 1952.
Norwood is also celebrating its 225th anniversary and according to a source at the charity, conversations with the Palace had been ongoing on a way for the landmark to be marked. However, the pandemic had complicated matters and the social media tie-up was a way of affording recognition in the meantime.
The Royal Family’s Twitter account features images of visits by the Queen and the Princess Royal to Norwood facilities, as well as a photo of the charity’s Buckets and Spades service, which supports children with physical and learning disabilities.
One of the tweets notes that “Norwood transforms more than 4,000 lives a year, from children and families facing challenges to lifelong support for people with a learning disability or autism”.
Chief executive Dr Beverley Jacobson said that in an "enormously challenging" year, it was important to share uplifting news.
"We are, of course, immensely proud of our royal connection, which dates back to 1815. Norwood is the only Jewish charity to have Her Majesty the Queen as its patron.
"And for the Royal Family to use its own platforms to tell the world about this connection is especially appropriate as we look forward to our biggest event of the year, our 'annual dinner reimagined', which is taking place on November 9."