Activists accuse hummus-buyers of ‘supporting genocide’

(JNS) Sainsbury’s has said it is “terribly sorry” after spoof pricing labels were spotted by pots of Israeli hummus accusing shoppers of “supporting genocide”.

The fake shelf labels, which were found Thursday morning at Vauxhall train station in London, said shoppers could purchase “apartheid hummus” for £19.48, a reference to the year of the establishment of the Jewish State.

It further encourages consumers to “search #BDS for more info” and notes, “Buying this product helps support genocide.”

In response to a social media post alerting Sainsbury’s to the label, a spokesperson said: “Hi there. I’m terribly sorry about the label. I would like to confirm that this label is not a Sainsbury’s label and has been placed there by somebody. I have fed this back [to] the relevant teams for an internal review. Sorry for any inconvenience this has caused.”