Mr Simove said he came up with the app after trying the traditional apps and realising “it's tough to stand out and get noticed with seemingly endless choice.
"I wanted to disrupt the online dating world by giving myself a competitive advantage.
“I’m now a big fish in my own pond and this is a continuation of how all my creative projects work to give me a point of difference.”
When a woman swipes left, to indicate she is not interested, she is greeted with a message which tells her she has “dodged a bullet” as Mr Simove describes himself as “high maintenance”.
And for men who may be inquisitive as to Mr Simove’s sexuality the app explains: “Sorry, Shed is currently a full blown heterosexual, but keep in touch.”
Mr Simove explains: “I’m looking for my Shinderella, not Shinderfella.”
The Jewish comedian clashed with high street retail chain Ann Summers, in 2013, after marketing a sex toy called the Rampant Rabbi.
Shed Simove designed the silicone toy in the figure of a rabbi and said it was aimed at “the modern Jewish woman”.
But when he applied to trademark the name “Rampant Rabbi” he aroused an angry reaction from Ann Summers, which complained that the name could be confused with its own Rampant Rabbit sex toy.
