Rampant Rabbi refuses to take a cold shower

Mr Simove, who is from south London, said that his local trading standards office had rejected his application as a result of Ann Summers’ complaint.

But he remains defiant and continues to sell the product under the Rampant Rabbi name.

“I can’t trademark it but I’m still using the name. I don’t think there is any confusion between the products”

When asked whether he thought Jews might be offended by the toy, he said: “I am Jewish and I’m a fan of laughing at ones culture.”

But, he insisted, Simove’s product was not intended merely as a joke.

“The Rampant Rabbi is made with medical grade silicon and is designed for pleasure. I see giving pleasure however it is done as one of the highest callings in life — you could say it is a religious calling.”