Become a Member
Life

'Taste changes but style doesn’t'

Goat started life as a capsule collection designed by a Jewish girl with no fashion training. Now it's worn by royalty

August 23, 2018 11:52
Goat’s Glam Beaded dress (£1,300)
6 min read

At their first royal engagement as a married couple Meghan and Harry stepped out in well, nobody cares what Harry was wearing, but the dress that Meghan wore caused such a stir that the designer’s website crashed within minutes.

The designer herself, Jane Lewis, who launched her Goat brand 17 years ago, told Sky News that she was “honoured the Duchess of Sussex chose to wear Goat for her first official royal engagement.”

This understated reaction to what is, essentially, priceless promotion of your brand, sums Lewis up.

A tiny, neat woman, she greets me in her HQ off Baker Street (in a building with no nameplate) wearing black jeans, black top, black sunglasses and thin gold jewellery. It’s the kind of outfit that seems so simple, but you’d turn your head to follow her if you passed her in the street. She tells me later that her motto is “style over fashion”.