It's easy to walk past myhotel Bloomsbury and not realise it's a newish, stylish but extremely reasonably-priced place to lay your head in the middle of the West End. Never, surely, has such a centrally-placed hostelry hidden its light under a bushel to such an extent, or perhaps it's just overshadowed by the wild success of its restaurant, the excellent Israeli-owned Gail's Kitchen, not to mention a branch of its parent bakery on the other side of the inconspicuous lobby.
The hotel itself is low-key, but not a bit bland or boring, with guestroom decor an interesting mix of designer and vintage pieces featuring strong colours, interesting wallpaper and fine linens. The design is more than just cosmetic; feng shui principles have been put to work to ensure a seriously serene stay.
It must be said that some rooms are a tad pokey, and the only facilities to speak of, apart from the wonderful eating arrangements, are a spa treatment room offering extremely well-priced body treatments, facials, waxing and mani-pedis, some small meeting spaces, and a partnership with the nearby YMCA for those who cannot miss their workout when travelling. A few special rooms at a considerable upcharge deserve a mention, such as the Shipibo room named after an ancient Amazon tribe of healers and furnished with their handiwork.
There is also a pair of hidden suites, each enjoying a secret terrace overlooking the rooftops of West One.
But what really marks out myhotel is the very personal and friendly service, and the feeling that staff really understand the owners' mission statement to make this little group of urban a hotels feel like a true home from home.
