Lord Sugar now has more than 85,000 followers on Twitter. The Apprentice star joined Twitter in August and has been pretty active on the social networking site ever since.

The peer is confident of attracting more followers and has even offered a free copy of his autobiography What You See Is What You Get to anyone who correctly guesses when he will reach 100,000. On Tuesday, he tweeted: "Those guessing when I will reach 100k followers to win signed book please include date and time". Yes Lord Sugar.