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Family & Education

'Jewish parents: back off and relax!'

Esther Wojcicki has three extremely successful daughters, including Susan, the CEO of YouTube. Now she's written a book to help other parents bring up their children in our "frantic, over competitive world"

June 20, 2019 10:28
Esther Wojcicki promotes independence and independent thinking in children (Photo: Getty Images)

By

Keren David,

Keren David

7 min read

Every parent, according to Esther Wojcicki, wants the same thing. We want our children to be healthy, happy and successful. We also worry. Will they be safe? Will they find their way in life? Will they cope with a hostile, competitive world?

Wojcicki faced all of these goals and concerns when her first child, Susan, was born, 51 years ago. Susan is now the CEO of YouTube. Two more daughters followed — Janet is a professor of paediatrics at the University of California-San Francisco and Anne is the co-founder and CEO of the website 23andMe which offers the public DNA tests giving reports on health and ancestry.

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What’s more, for more than three decades Wojcicki has taught journalism at a high school in Palo Alto, at the heart of Silicon Valley. And she has ten grandchildren. She knows about children and she knows about parents. And, crucially, she knows what works, wisdom which she’s distilled into a book How to Raise Successful People, recently published in the UK. “The Godmother of Silicon Valley” she’s called on the book’s jacket, and also (as the title of the German edition) “The Panda Mom” — a direct comparison with Amy Chua, still famous for her 2011 book Battle Hymn of the Tiger Mother, which detailed her struggle to bring her children up according to her Chinese heritage, setting high goals and enforcing hard work until her daughters achieved them. Wojcicki’s parenting philosophy is, she says, “diametrically opposed” to Chua’s. Thus the panda.

I meet her in London. She’s here on a quick trip to promote the book. We sit in the café at the Jewish Museum in Camden, occasionally interrupted by the babble of children here for a workshop. It’s a fitting place to discuss the adults of the future, and how Woj’s way (as her daughters call it) has its roots in her very Jewish family history.