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The Jewish Chronicle

We’re sorry Roseanne, this really is half-baked humour

Barr’s fun-in-the-oven joke backfires

August 6, 2009 13:06
roseanne.jpg

ByRob Eshman, Anonymous

1 min read

Jews love to outrage, and we love to be outraged. I don’t know why. It’s how we’re wired. We have a rigid sense of what is appropriate and what is not, of what is kosher and what is not, and then we gleefully smear the boundaries. And, with just as much relish, we shake our fingers at the boundary-smearers. We Jews love a good shanda.

This month’s shanda is on the cover of Heeb magazine: a photo of the comedienne Roseanne Barr dressed as Adolf Hitler, pulling cookies shaped like people out of the oven.

Of course, the image will offend. That’s Heeb’s brand — previous covers have included a Chasid snorting horseradish like cocaine, a naked Eve with a tattoo of a snake, and an Israeli model on a beach surrounded by lobsters.

By striving very hard to offend, the magazine sends a message to other readers that they are hip and funny enough to be Heebsters.