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The Jewish Chronicle

Sound bites

Forget over-processed snacks. We find bags of good, natural food in Tel Aviv.

November 9, 2010 15:19
091110 Carmel market Olives

By

Nathan Jeffay,

Nathan Jeffay

2 min read

Tel Aviv is foodie heaven. Everybody knows about the city's great restaurants, but often overlooked are the many shops where the foodie tourist can enjoy discovering interesting tastes and exotic ingredients. Take a morning to seek out the best the city has to offer, then trundle off to the beach and, as you watch the waves, tuck into a feast of your finds.

One anomaly of Israel is that, while olives are one of the country's most traditional crops, one of the biblical seven species of the Land of Israel and eaten by just about everybody, the standard of olives on sale in most places is pretty poor. Unlike Britain, Israel hasn't developed a gourmet olive culture. But there are attempts to change that. To find out more, head to Olia, a super-stylish boutique for olive lovers.

There are a few different ways that companies process olives and some give you a fresh, complex flavour while others make the fruit taste rubbery and plasticky. At Olia you will taste what a difference the best processing can make. There are olives in numerous different marinades. Ask the staff to explain about their different oils, and let you taste them.

Olia, at 73 Frishman Street, also produces excellent spice mixes and non-edible olive products like soap, which are great to take back home.