Become a Member
Opinion

Zest-less: how will we cope?

Since the crux of JW3 is its many social aspects, the loss of Zest strikes a scary blow at what the centre can offer.

July 19, 2020 12:01
zest.jpg
1 min read

Predicting anything at the moment feels like a mug’s game.” So says Raymond Simonson, chief executive of JW3, the Jewish community centre for London.

He may be right: except that the closure of JW3’s flagship restaurant and café, Zest, has led to a scenario replicated community-wide, of figuring out how a community whose essence is meeting, greeting and eating, can function in the post-Covid era.

For Simonson and his team, the decision to close Zest has been heartbreaking but necessary. In planning to re-open the Finchley Road building in September, for a reduced initial programme with many activities remaining online, the JW3 staff have had to make a guess about how many people are likely to come into the premises.

And since they don’t know that, they also can’t yet calculate how to supply even minimal food and drink to the returning public. Instead they have spent hours pacing out floor space, ensuring only one family at a time uses the building’s lift and deciding whether it’s feasible to screen films in JW3’s hall rather than its much-admired bijou cinema.