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Stephen Pollard

ByStephen Pollard, Stephen Pollard

Opinion

Will it be cuddly Bibi?

November 26, 2008 14:17
1 min read

My colleague, Anshel Pfeffer, has an interesting post up about the Israeli elections:

 There's something about Tzipi Livni's glum and unphotogenic face - and the inarticulate slogan: "What is Good for the Country". It sounds just as bad in Hebrew.

Kadima has the savviest PR team in the business. Eyal Arad and Lior Horev are not only Israel's premier spin-doctors, they are in demand around the world. Legendary ad-man Reuven Adler was the brains behind the transformation of Ariel Sharon from warmonger to cuddly grandpa. If these three can't make Livni look a bit sexier, then she's in trouble.

My premonition seems to have been confirmed by last night's Channel One poll. After a month in which Kadima was polling almost even with Likud, the governing party is now trailing by ten percent.