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Opinion

Sharing your JC is an infection risk — so make sure you buy a fresh one

Save the paper - and yourselves - by getting your own copies

May 6, 2020 10:44
JC stock image
3 min read

It is a fundamental truth of British journalism that the newspaper with the most eyes per page is, and has always been, the JC

It is read in the following order: by heads of household at Friday breakfast, by most of the family in the bath, by Sabbath visitors ad libitum and by the cleaning lady at her Monday coffee-break. I’ve even seen the bin man give it a once-over on Wednesday.

This widespread scrutiny is not obviously conducive to financial stability since the more people there are who read each paper, the fewer actually buy it. 

I’ve often wondered why this is. On a Sabbath stroll, I dropped by a self-isolated friend in the heights of Hampstead and found that she was still waiting for her copy of the JC to be delivered. Not by the postman, mind. “The people across the road drop their JC off when they’ve finished it,” she confided.