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Erica Brown

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Erica Brown,

Erica Brown

Opinion

Say hello from the other side

View from the USA

September 8, 2016 11:48
3 min read

Adele's popular song Hello became instantly ubiquitous. It was played everywhere. Hard to sing, it was, however, easily spoofed, and we probably all had a moment when we said hello to someone and wanted to break into song. I held back. I hope you did.

Hello was the first song to sell a million digital copies in a week and became the number-one song in almost every country in which it was played. The song may have climbed so quickly to the top because its message of regret and sentimentality was tied up in a single word of greeting. We are always saying hello from the other side because every act of greeting is an attempt to create a slim bond between very disparate and sometimes desperate souls.

This may explain the profound significance of a Jewish aphorism that is often trivialised. In Ethics of the Fathers, we are adjured to "Greet every person with a cheerful countenance" (3:12). How hard can that be? Did our sages really need to waste their breath teaching us how to say hello?

In a word: yes.