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Jonathan Freedland

ByJonathan Freedland, Jonathan Freedland

Opinion

Say (cottage) cheese and smile

September 16, 2011 08:39
3 min read

Call it the cottage cheese revolution. The protest movement that has convulsed Israel these past few months began with a Facebook campaign to lower the price of the white stuff. Furious at being overcharged, Israelis stopped buying this staple of the national diet - forcing the dairy companies to slash the price.

Only in Israel, you might joke, could a social movement be unleashed by a row over cottage cheese. Indeed, a smile seems the right response to what played out on the streets of Tel Aviv, Jerusalem and beyond over the summer - though not one of amusement, but rather one of pride.

The tent protests that pitched first on Rothschild Boulevard and spread - bringing together young and old, religious and secular in a unity usually felt only in wartime - culminated in a Saturday-night demonstration of some 460,000 people. The number is staggering: seven per cent of the entire Israeli population, equivalent to bringing 4.2m people on to the streets of Britain.

They did not riot. They did not steal flat-screen TVs or trainers. The police did not kettle them. Instead, the people of Israel came together to declare that they were not alone. Until that moment, one activist explained, those Israelis who - despite working hard, doing their national service and playing by the rules - were still struggling to make ends meet, felt it was their own, individual fault. They thought it had to be some personal failing that meant they needed to work two jobs or could not afford to buy their own home. In the summer of 2011, they discovered that "it's not just me". The result was a reassertion that Israel is not - or at least does not want to be - a mere collection of atomised individuals, but a society. And that declaration still reverberates, the latest expression being a "Thousand Tables" event, which saw Israelis sitting at round tables, 10 at each one, in a public square, thrashing out the issues that face their country.