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Opinion

It’s easy to scoff, but the Schofield story matters

Even television presenters need to uphold the responsibility that comes with their power

June 5, 2023 13:53
SEI 158614668-2
3 min read

Between the terrifying news from Ukraine and the threat of extinction from AI, it’s no surprise that the UK has been completely preoccupied with Phillip Schofield. Perhaps everybody just needs a distraction.

Schofield stepped down from his position as This Morning host after admitting to being unfaithful with a younger colleague and then lying repeatedly about it. Newspapers have been analysing every detail of the unfolding story obsessively ever since. He has been widely cancelled, including being dropped as an ambassador for the Prince’s Trust.

Many people reacted with bewilderment as such an inconsequential story led the news bulletins day after day. If Schofield was a politician, the scrutiny would have made sense. From the backbenchers to the Prime Minister, our rulers make a difference to the lives of millions, so the quality of their judgment and characters is clearly of national significance. But Schofield?

As a non-television person, I know how they feel. But though he is only a daytime presenter, we must not underestimate the influence Schofield has on society. For years, he was beamed into millions of kitchens every day; that alone made him a significant cultural role model. People felt they knew him, and when he was exposed, they felt betrayed. Just look at the acres of coverage devoted to his fall from grace.

Topics:

TV

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