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Simon Round

BySimon Round, Simon Round

Opinion

Here be diversity Dragons... but not the right ones

April 2, 2015 12:50
02042015 PA 21391799
3 min read

Watching Dragon's Den has always been an uncomfortable experience for me. I naturally admire those with the courage to stand up in front of the dragons and pitch their hearts out. But there is always a sense that one is watching a car crashing in ultra slow motion. It seems the combination of the cameras and the unrelenting scrutiny of four hardened business people comes together to make these putative entrepreneurs forget everything they ever knew about their own products as well as temporarily losing the power of speech.

When I emerge from behind the sofa I, like the dragons, scream in frustration at the brave souls struggling to make salient points about patented loo seats and fancy luggage storage systems. Would it be so bad for them to have a few accurate figures handy? And do they really think that 10 per cent of their company is worth £100,000? In fact, one of the most unifying moments of modern TV is the sound of millions of people around the country shouting "aahm oot" in unison with Duncan Ballantyne.

Alas, Mr Ballantyne, the straight-talking Scot, has gone, as have a couple of others, including Kelly Hoppen - and this takes me to my point. Looking at the somewhat uninspiring list of their replacements I detect something missing from the Den, especially now that the golden-haired Ms Hoppen has hopped it. Where are the Jewish dragons? After all, we have some of the most opinionated business people in the country - people who not only have made it themselves but who aren't afraid to share their ideas about commerce with others. So, why are none of them on Dragon's Den?

Looking at the make-up of the panel for series 13, which has just been announced, one can see that the BBC is looking to tick various boxes. The diversity committee at the BBC clearly believes we still need a very tall bloke (particularly as it has carelessly mislaid Jeremy Clarkson) so Peter Jones has kept his job as has Deborah Meaden on the grounds that she is both intimidating and a woman. But that still leaves a chair for a small ethnic bloke - the one vacated by Theo Paphitis in 2012. Step forward Lord Sugar, I say. He has attained national-treasure status by advising young hopefuls just how unsuited they are to a business career. There must be plenty like him in the NW London hinterland.