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Hang in there. Grim times come and go

Wake up and smell the 2021 coffee. Brexit is done and a vaccine is here

January 7, 2021 10:54
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A healthcare worker holds a Pfizer-BioNtech Covid-19 vaccine at Christine E. Lynn Rehabilitation Center, in Miami, Florida on December 30, 2020. (Photo by Eva Marie UZCATEGUI / AFP) (Photo by EVA MARIE UZCATEGUI/AFP via Getty Images)
3 min read

A couple of years back, I was taking morning coffee with the esteemed editor of this journal of record when we found ourselves in agreement that antisemitism does not sell. We were talking about newspapers, not T-shirts, but all the evidence showed that even in this paper, readers were being turned off by the A-word, especially when it was splashed across the front page. “But it’s out there,” sighed Stephen, “and we have to report it.” 

“Of course, you do,” I concurred. “It’s just so bad for business.’”

Today, I would say exactly the same about Brexit and Covid. Throughout 2020, one or the other led the daily news in print and online. And month by month, newspaper sales plummeted to an all-time low. The restrained and coherent Financial Times lost 36 per cent of its paid print readership (source: ABC). The Daily Mail was down 13 per cent. Every editor knew what was boring the readers, but what else could they do? Misery Brexit and killer Covid were out there and the papers had a duty to perform. It has been a rotten year for the inky trade.

There, however, endeth the bad news. Now, wake up and smell the 2021 coffee. Brexit is done and dusted; nothing to discuss except lorry trails and small fish. Covid is being fought with a barrage of vaccines that should bring relief to most of us by summer at least, turning our thoughts to what Maynard Keynes called “the economic consequences”, which is a completely fresh set of headlines.