I always avoided buying Ben and Jerry ice cream. There was something insufferable about their claims to 'right-on'ness and their 'we're not like other producers' shtick. So when they sold out to Unilever I smiled; yeah, right, mateys - when the multi million dollar cheque's waved in front of you, you grab it as fast as you can.
I could buy Ben and Jerry's with a clean conscience.
But they are clearly just as smug and wannabe-hippy as ever.