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David Aaronovitch

ByDavid Aaronovitch, David Aaronovitch

Opinion

Behaviour to complain about

David Aaronovitch is concerned about the actions and attitudes of the most religious Jews

February 28, 2017 09:46
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3 min read

At first sight, you might imagine that it is a picture expressly created for the age of equality. In a clean, Scandi kitchen-diner a young dad is pouring orange juice for his two young sons. Perhaps you’d look at the photograph and ask (almost unconsciously), after commending the man for his solicitude: “where is mum? Is she at work, perhaps, or gone for a run?”

The answer much closer to the truth is that she handed the jug of orange juice to her husband, took her daughters, and hid in the next room till the photographer had left. The reason being that she was not allowed to be seen because any female appearance would have made the photograph unfit for inclusion in an Ikea catalogue aimed at the Charedi community of Israel. Or so Ikea (who have three stores in Israel) thought. The response in Israel to this catalogue has forced the company to think again.

But I have to admit that I found the catalogue story quite staggering in its implications. I’d followed the El Al airline sagas of the men who wouldn’t sit next to women passengers and marvelled at the psychology of being unnerved by the presence of a female to the extent of disrupting a flight. But not to be able to look a photograph of a woman at all, that seemed to take us into the realm of what, if these were Muslims, we would call religious extremism.

I know very little about this. And sometimes, very occasionally, this can be an advantage because you see something afresh as a child might. At some point in my youth, I met a Jewish man who told me he used to make money on Friday nights by switching lights on and off for Orthodox families. He thought it was very funny. Then there was an eruv row locally and I attempted to get my head around what it was about and I decided I couldn’t see the harm in it.