Maybe my expectations were too high. The dream too unrealistic. Maybe when I put pen to paper for my last column I imagined the floodgates opening and a grass-roots uprising.
To recap: a few weeks ago I wrote an impassioned column, a "call to arms" if you like, to all Jews who had access to a computer. "New Media", I posited, was the new weapon of choice for anyone with something to sell, a political point to canvass, or hearts and minds to win. This weapon, I stated, is one that we had better get up to speed with, pronto. I urged the community to look to our youth to set up witty pithy Twitter and Facebook campaigns that would counteract the spurious, inaccurate and often offensive untruths "out there" in the Inter-Web-Land about Israel, Judaism, and the dirty word of the moment - Zionist. I even put out my Twitter address for a point of contact.
I awaited the feedback. I sat back hoping that a group of brilliant advertising clever clogs would contact me and spearhead a campaign. Or some student activists would jump on board. Or a retired political animator would decide they now had time to make a genius cartoon and it could go viral. I waited and waited. Finally a response came. From a very nice lady in Wales. Agreeing with me.
I told the Friday Night Dinner Gang, over my mum's strudel, that people were probably busy and online agitating (in fact, agitating just isn't our bag. Unless it's designer).
