As the argument over the French burkini ban rages, one Charedi woman has described it as “the best commercial ever for modest swimwear”.
Yardena G, a Paris-born mother of nine who now lives in Jerusalem, owns Sea Secret, a swimsuit label for religious women.
She said the burkini ban would boost her business “in a big way”. There are currently an estimated 30 French municipalities that have banned women from wearing the full-body swimsuits.
French Prime Minister Manuel Valls recently described the ban as a reaction to “a political project … to perpetuate female servitude”, however many people – both in and outside France – view it as an infringement on women’s personal rights and as anti-Muslim discrimination.
