A Jewish heir to the Levi Strauss jean empire has launched a campaign to become the next mayor of San Francisco.
Daniel Lurie, 46, is the son of a rabbi, whose mother is a billionaire who owns 16 per cent of the iconic denim manufacturer.
After her marriage to Lurie's father, Rabbi Brian Lurie, ended, she married Peter E. Haas - the great-grandnephew of Levi Strauss.
Her family has donated huge sums to educational charities in the Bay Area, much of it anonymously, the Jewish News of Northern California reported.
I am running for Mayor of San Francisco to
— Daniel Lurie 羅瑞德 (@DanielLurie) September 26, 2023
bring a new era of leadership that this moment demands.
I have a proven track record of building diverse teams, challenging bureaucracy and political obstacles, and delivering results. pic.twitter.com/Vf7Nhu1GYA
Lurie, who holds a master's degree in public policy, runs Tipping Point Community, a body that issues grants to combat poverty.
One programme, launched by the institution in 2017, will see $100 million donated in an attempt to cut chronic homelessness in half in San Francisco.
“When I say I’m going to do something, I get it done and I bring everyone along with me,” Lurie declared in a campaign launch video posted online this week.
"My dad was a rabbi. He inspired me and my siblings with the work that he did... you need to take care of the community. That was installed in me by all four of my parents [and step-parents]."
Alluding to the widespread social breakdown that has afflicted San Francisco in recent years, he added: "I love this city but what we are seeing on the streets of San Francisco is not progressive."
