A Jewish heir to the Levi Strauss jean empire has launched a campaign to become the next mayor of San Francisco.
Daniel Lurie, 46, is the son of a rabbi, whose mother is a billionaire who owns 16 per cent of the iconic denim manufacturer.
After her marriage to Lurie's father, Rabbi Brian Lurie, ended, she married Peter E. Haas - the great-grandnephew of Levi Strauss.
Her family has donated huge sums to educational charities in the Bay Area, much of it anonymously, the Jewish News of Northern California reported.
