Israelis are being pressed to entice more tourists to the Jewish state as their patriotic duty — with the incentive of winning a holiday at home for themselves.
The Ministry of Tourism is launching a new website this month containing postcards and video clips visitors can use to introduce overseas friends, family and colleagues to the country.
Tourism Minister Stas Misezhnikov calls the drive ‘Zionism without cynicism’: “We believe everyone can leverage the power of influence...to bring more tourists to Israel,” he said.
Everyone who sends a postcard from the new website will be entered into a lottery to win one of 200 prizes of domestic vacations.