The New York based site, which matches Jewish singles on criteria such as “the role of Judaism” and “[willingness to make] aliyah”, says the new name “better reflects their mission of bringing Jewish singles together in marriage”.

The site, which features the disclaimer: “WE ARE NOT AFFILIATED WITH JDATE.COM” claims to have 20,000 active members. It says it has matched 2,145 people in marriage thus far, averaging four weddings per week in 2012.

This is not the only shift in the world of Jewish dating in recent days. New dating app Yenta also launched last week, allowing users to find other Jewish singles nearby.