An anti-Israel activist seen to be promoting boycotts was spotted buying his falafel lunch at the Israeli chain Maoz, in Amsterdam.
The man dressed in a high visibility vest, with the Palestinian flag and the words “Boycott Israel” written in bold, was pictured filling up on salad for his falafel.
The picture caused amusement on a Dutch Jewish news Facebook page, where people have been quick to point out the irony.
The Maoz chain was founded by Israeli husband and wife Nahman Milo and Sima Bar-On.
According to the chain's website customers have the pick of two main items, the Maoz Falafel Sandwich and the Maoz Falafel Salad Box.
The Maoz Sandwich consists of a whole-wheat or white pita bread filled with handmade falafel balls, topped with traditional Israeli salads and sauces.
The Salad Box is a similar concept, without the pita.
They opened the first restaurant in 1991 in Amsterdam.