Adidas has apologised for making pro Palestine activist and model Bella Hadid the face of its revamped 1972 Olympics shoe.
“We are conscious that connections have been made to tragic historical events - though these are completely unintentional - and we apologise for any upset or distress caused,” a spokesperson for Adidas said.
The cult shoe was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed by Palestinian terrorist group Black September.
Liora Rez, executive director of Stop Antisemitism, told the JC she was “deeply disturbed” by Adidas’ decision to choose Bella Hadid as the face of the campaign, who she describes as holding “antisemitic” views.
