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WJR urges Black Friday shoppers to donate to aid drive

November 18, 2016 24:28
Black Friday shoppers [Getty]

ByElisabeth Perlman, Elisabeth Perlman

1 min read

Aid charity World Jewish Relief is launching a social media campaign today asking the public to help vulnerable Jews living in dire conditions.

#LackFriday is timed to coincide with the run-up to Black Friday, the last Friday in November when shops offer customers discounts on a variety of goods and products.

While shoppers are splashing out, WJR is urging them also to donate £5 to Jews in Ukraine, Moldova, Georgia and Belarus who lack the most basic life essentials.

The money will go to provide food, to help with winter fuel costs or pay for a visit for a homecare worker