Aid charity World Jewish Relief is launching a social media campaign today asking the public to help vulnerable Jews living in dire conditions.
#LackFriday is timed to coincide with the run-up to Black Friday, the last Friday in November when shops offer customers discounts on a variety of goods and products.
While shoppers are splashing out, WJR is urging them also to donate £5 to Jews in Ukraine, Moldova, Georgia and Belarus who lack the most basic life essentials.
The money will go to provide food, to help with winter fuel costs or pay for a visit for a homecare worker