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Want kosher food from Asda? Try the 'antichrist'

January 4, 2012 13:13
The results of a search for Manischewitz

ByJennifer Lipman, Jennifer Lipman

1 min read

Asda has explained why a search for kosher food on its website prompted the response "antichrist".

A JC reader was shocked to discover the word given when he searched whether the supermarket stocked products made by the well-known kosher food company "Manischewitz".

The company said it was a glitch due to the website's use of pronunciation software. When a search term is not recognised the site brings up the closest "sounding" match – which is how "Manischewitz" became "antichrist".

An Asda spokeswoman said the digital team was fixing the glitch "as quickly as they can.