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Online retailer's swastika necklace triggers social media outrage

Shein apologised, but claimed that its swastika was not a Nazi symbol

July 10, 2020 09:28
Shein apologised 'profusely', but claimed that the symbol was not a Nazi swastika
1 min read

Online fast-fashion retailer Shein has apologised and removed a gold-coloured necklace with a swastika pendant from its store, while denying that the symbol was a Nazi swastika.

The accessory, which was marketed at $2.50 and described as a “swastika pendant necklace”, was removed following an outcry led by social media influencers on Thursday afternoon.

Influencer Marissa Casey Grossman – who is known as Fashion Ambitionist on Instagram – shared a screenshot of the listing on Thursday with her 165,000 followers and wrote that she had “zero words”.

Fellow Instagram influencer Nabela Noor also called out Shein for “sheer ignorance and blatant disrespect”.