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Hostage billboard campaign in London returns

The billboards also feature the now-famous hashtag ‘Bring Them Home Now’

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One of the rotating digital billboards in West Hendon (Photo: Amanda Rose)

The Hostages and Missing Families Forum have relaunched their London billboard campaign.

The 18 locations range from Shoreditch to Slough and aim to raise awareness for the missing hostages.

Each rotating digital billboard displays the faces of hostages still held by Hamas in Gaza, including Shiri Bibas and her children, 10-month-old Kfir, and 4-year-old Ariel. Shiri and her children were reported dead by Hamas, but Israel said that the claims are not verified and the family is still missing.

Another billboard displays the face of Alexander Danzig, 75, a scholar and historian of the Holocaust, who worked for Yad Vashem. 

The billboards also feature the now-famous hashtag ‘Bring Them Home Now.’

A member of The Hostages and Missing Families Forum UK said: “We won’t stop until everyone gets home.”

The previous billboard campaign organised by the forum was meant to last for two weeks but was stopped after just six days when the police advised the advertising company to drop the campaign over concerns it was endangering employees and shopkeepers.

In December, it emerged that the advertising company which originally mounted the hostage billboard campaign received thousands of angry messages from the public.

Shops near the displays were also threatened with violence and boycotts.

The Israeli Embassy supported the campaign and helped negotiate with the new providers.

A spokesperson for the embassy told the JC: “We are pleased to see that despite attempts to take down the campaign to bring back the hostages, London stands firm against terror and against aggressive threats. We will continue until every Israeli hostage held by Hamas in Gaza comes back home. Every minute is crucial.”

Passers-by are encouraged to share selfies and videos with the billboards on social media and are invited to donate to the campaign.

It is believed that 129 hostages are still held in Gaza.

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