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Troye Sivan's new lifestyle brand features a dreidel for nearly £1,000

The Australian singer said his new brand Tsu Lange Yor was an ode to his Jewish ancestry

August 25, 2023 12:43
GettyImages-1257491068
Australian actor Troye Sivan poses during a photocall for the film "The Idol" at the 76th edition of the Cannes Film Festival in Cannes, southern France, on May 23, 2023. (Photo by Valery HACHE / AFP) (Photo by VALERY HACHE/AFP via Getty Images)
2 min read

Australian popstar Troye Sivan has launched a Yiddish-inspired lifestyle brand paying tribute to his Jewish heritage featuring a dreidel costing nearly £1000.

Sivan's brand Tsu Lange Yor produces fragrances and home decor pieces.

Speaking in an interview with W magazine, Sivan explained Tsu Lange Yor is a traiditional Yiddish toast which means ‘to long years’.

The pop star went on to say: “A lot of the culturally Jewish stuff I do reminds me of my family; my great-grandmother spoke Yiddish in the house when I was young.”