The ubiquitous black and white keffiyeh is the fashion choice for the discerning pro-Palestinian activists, usually modelled by middle-class, white students shouting about apartheid states.
But now the ZF's counter-protesters can have a uniform all of their own.
A range of baby blue and white Israel keffiyehs are now on sale online - with patterned Magen Davids and the Hebrew script "Am Yisrael Chai" lining the edges.
Shemspeed, an American-Jewish music promotions group, have launched the range at http://shemspeed.com/thekef/.