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The new winter scarf that has H&M praying for success at the tills

January 7, 2016 10:10
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BySandy Rashty, Sandy Rashty

1 min read

Fashionistas have long been inspired by religious garments; from the bold crucifix necklaces to the Middle Eastern keffiyeh scarf.

Now, retailer H&M has released a new men’s accessory that has got the Jewish community talking.

Bearing a strong resemblance to a traditional tallit prayer shawl, the company has marketed a scarf priced at £12.99 that it describes as a light beige “scarf in soft fabric with woven stripes and fringes on the short sides”.

Writing on a pro-Israel group’s Facebook page, shopper Cheryl Hecker wrote: “I like it - stylish and observant at the same time.”