Benjamin Netanyahu has urged investors to "tell your friends" about Israel's business opportunities in a speech to the London Stock Exchange (LSE) today.
The Israeli Prime Minister paid tribute to the LSE's two centuries of existence, but noted that trading had been going on a lot longer in Israel, with "Abraham purchasing the cave of Machpelah in Hebron around four thousand years ago, and King David buying land on the Temple Mount for 50 shekels.
"And we still use the same currency."
Mr Netanyahu launched the day's trading at the stock exchange at 11am, pushing the button to officially open London's financial market.