Manchester film-makers Richard Basger and Amanda Pollock have launched a new production company, and it is already proving a hit.
The duo, who have been friends since their King David Junior School days, are behind Richer Productions, which makes videos for charity events, advertisements, entertainment projects and simchahs.
They are working with record and music production label Shy Guy Entertainment, which has worked with artists including Timbaland - on The Way I Are video - and George Pajon Jr of the The Black Eyed Peas.
The company has also recently completed a prestigious charity project held at the Lowry Hotel for Manchester City star Stephen Ireland.
Thirty-three-year-old Mr Basger, a member of the Institute of Videography, tells People: "I have always been passionate about making and watching films and feel like I am fulfilling a childhood dream. I am pleased to have been able to turn my lifelong hobby into a viable business proposition."
Miss Pollock, 33, has produced and directed programmes for the BBC, ITV and several independent companies, including Michael McIntyre's Comedy Roadshow, Lorraine Kelly's Big Fat Challenge and Tonight with Trevor McDonald.
She says: "It is our approach to editing, the final film and our artistic style that sets us apart from other production houses - we aim to deliver a cinematic finish and not just a generic video."
Mr Basger and Miss Pollock live in Whitefield, north Manchester.
