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Real meat in Walkers crisps

March 7, 2013 12:15
Once chemical, now real

By

Jennifer Lipman,

Jennifer Lipman

1 min read

Walkers Crisps have promised that new meat flavouring in its previous vegetarian-friendly signature crisps, will be clearly labelled.

Currently, Walkers’ salted, salt and shake, and salt and vinegar crisps are certified kosher by the London Beth Din.

Other varieties, such as roast chicken, smoky bacon or cheese and onion, do not have hechshers but have long been considered vegetarian-friendly, containing chemical flavouring rather than real meat or cheese.

But, in a move fiercely condemned by vegetarians, Walkers has now announced that these flavours will “include delicious home-grown ingredients...”, and will no longer be suitable for non meat-eaters.