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Obituaries

Giant of television programming, Brian Tesler

A visionary of light entertainment in independent television

December 6, 2024 24:00
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British television producer and executive Brian Tesler, Director of Programmes at Thames Television, UK, 18th December 1969; behind him Sid James, Frankie Howerd, and Hattie Jacques. (Photo by Evening Standard/Hulton Archive/Getty Images)
5 min read

It was a time when the cultural elite at the BBC were sniffy about the newly emerging world of commercial television. Networks that brought in the revenue were dismissed as likely to be vulgar and tawdry, offering poor programmes, cheap commercial breaks and patchy national coverage. It was 1955 and ATV was a rising star, with impresarios Lew Grade and Val Parnell looking to extend their entertainment franchise.

So when Brian Tesler, a successful young BBC executive, suddenly decided to leave the national broadcaster on being refused a modest pay rise, Lew Grade offered him a three year contract at double his BBC salary, plus an annual two week business trip to New York to study American TV. It was a gig hard to turn down.

He had his own qualms about leaving the BBC, which his bosses haughtily regarded as “a reward in itself.” He felt his future there held plenty of attractive production prospects.] At the time he was in the middle of the first season of Ask Pickles, a popular television vehicle for the radio star Wilfred Pickles. He shared colleagues’ ideas that “working in the cut-throat commercial world ”was repugnant to him. But the move would prove a pivotal moment, not only in securing his own future, but because it heralded the new world of independent programming satellite and cable channels into whose orbit so many leading entertainment personalities would be drawn.

As a producer at the BBC and ATV he helped to launch or develop the careers of Roy Castle, Bob Monkhouse, Bruce Forsyth, Wilfred Pickles and Billy Cotton, and produced Saturday Spectacular shows built round such stars as Harry Secombe, Dave King, Dickie Henderson Jr, Max Bygraves, Arthur Askey, Frankie Howerd, Benny Hill, and Norman Wisdom.