Ralph Lauren is no stranger to the big occasion, but last Friday’s was one of the biggest, as the New Yorker, born Ralph Lifshitz, designed the outfit worn by Melania Trump to her husband’s inauguration.

The new first lady wore a pale-blue cashmere dress with matching jacket, shoes and gloves, which gave more than a nod to Jacqueline Kennedy’s style.

"With the historic swearing-in of her husband, Donald J. Trump, as the forty-fifth President of the United States, the First Lady–elect will become America’s new First Lady wearing an American designer who transformed American fashion, Ralph Lauren," said Trump’s spokesperson, while the company told the New York Times:"It was important to us to uphold the tradition of creating iconic American style for this moment.”

Lauren was also responsible for the suit which Hillary Clinton wore to the inauguration, as well as all three of the trouser-suits she wore for the presidential debates. 
However, this apparently apolitical stance was not enough for some and many are unhappy about Lauren’s involvement – there have even been calls for a boycott the label (along with the social media hashtag #BoycottRalphLauren).

Lauren, 77, who is the son of Jewish immigrants from Belarus, is still chief creative officer for his eponymous company. He stepped down as CEO in 2015.