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New complaint over Israeli tourist poster

May 21, 2009 10:17
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ByJan Shure, Jan Shure

2 min read

The Israel Government Tourist Office in London is once again under investigation by the UK’s Advertising Standards Authority for an advertisement promoting holidays to Israel.

The latest complaint is over a poster which features a map of Israel that includes the West Bank, Gaza Strip and the Golan Heights, beneath the slogan “Experience Israel”. The poster is part of a £40,000 IGTO Think.Israel campaign.

The complaint was lodged with the advertising watchdog last Friday by the Palestine Solidarity Campaign.

An ASA spokesman said that a formal investigation did not necessarily mean a breach of its code had taken place. IGTO would be approached for its response, and the investigation was expected to take “weeks, as opposed to months”.